top of page
TOP

PUBLICATIONS

j
bc
r
p
eb
t
a

legend

b

journal

book chapter

review

thesis

patent

arxiv

edited book

book

color

neuroscience

business

security

law

philosophy

robotics

psychology

h-index: 25

Erdös number: 3

Citations: 3,724

  • list does not include conference abstracts, popular press articles, fiction books, or popular science books.

  • for list of media references to the academic works click here.

  • for exhaustive list click here.

REVIEW

Heinrich Peters, Sandra Matz, Moran Cerf undisclosed during review process undisclosed during review process

2024

2024

Sandra Matz, Jacob Teeny, Sumer Vaid, Heinrich Peters, Gabriella Harari, Moran Cerf, The potential of Generative AI for Personalized Persuasion at Scale, Scientific Reports

Heinrich Peters, Moran Cerf, Sandra Matz, Large Language Models Can Infer Personality from Free-Form User Interactions, Scientific Reports

j

Using Generative AI for persuasion

2023
j
j
j
j
j

2023

Moran Cerf, Adam Waytz If you worry about humanity, you should be more scared of humans than of AI Bulletin of the Atomic Scientists

Moran Cerf, Sandra Matz, Malcolm Maciver Participating in a climate prediction market increases concern about global warming Nature Climate Change

Moran Cerf How many times do you need to view content before it is registered in your memory Advances in Consumer Research

Heinrich Peters, Sandra Matz, Moran Cerf Sensory substitution can improve decision-making Computers in Human Behavior

Moran Cerf Dream Marketing: A Method for Marketing Communication During Sleep and Dreams Social Science Research Network ('SSRN')

Moran Cerf, Sandra Matz, Malcolm Maciver Participating in a climate futures market increases support for costly climate policies Nature Climate Change

Kristen Duke, Wendy Liu, Evan Weingarten, Rebecca W. Hamilton, On Amir, Gil Appel, Moran Cerf, Joseph K. Goodman, Andrea C. Morales, Ed O’Brien, Jordi Quoidbach, Monic Sun What Makes People Happy? Decoupling the Experiential-Material Continuum Social Science Research Network ('SSRN')

j
j
2022
j
j
bc
a
j
j

2022

Gan Wang, Moran Cerf Brain-Computer Interface using neural network and temporal-spectral features Frontiers in Neuroinformatics

Sandra Matz, Ryan Hyon, Elisa C. Baek, Carolyn Parkinson, Moran Cerf Personality similarity predicts synchronous neural responses in fMRI and EEG data Scientific Reports

Moran Cerf, Sandra Matz The psychology of technology: Where the future might take us American Psychological Association

Gan Wang, Moran Cerf Brain-Computer Interface using temporal-spectral features and neural network classifier TechRxiv

Kristen Duke, Wendy Liu, Evan Weingarten, Rebecca W. Hamilton, On Amir, Gil Appel, Moran Cerf, Joseph K. Goodman, Andrea C. Morales, Ed O’Brien, Jordi Quoidbach, Monic Sun Why don’t consumers choose the experiences they will enjoy most? Insights from the Two-Dimensional Experiential Space (TDES) model Journal of Consumer Psychology

Moran Cerf, Brandon Freiberg Human single neuron inattentional blindness data Neuropsychologia

People with similar personalities think alike, and see the world in similar way.

2021

2021

Brandon Freiberg, Moran Cerf Single neuron evidence of inattentional blindness in humans Neuropsychologia

Adam L. Hall, Stephen Kenton, Joseph Van Harken, Moran Cerf Applying biometrics to the development of digital content United States Patent

Leonard L. Sokol, Joshua M. Hauser, Hillary D. Lum, Jodi Forlizzi, Moran Cerf, Fan Z. Caprio, Michael J. Young Goal-concordant care in the era of advanced stroke therapies Journal of Palliative Medicine

Neurons in the medial temporal lobe are the gateway to what rises to our consciousness

j
p
j
2020

2020

Leonard L. Sokol, Sarah R. Jordan, Allison J. Applebaum, Joshua M. Hauser, Jodi Forlizzi, Moran Cerf, Hillary D. Lum Social media perceptions of legacy-making: a qualitative analysis Palliative Medicine Reports

Sebastiano Massaro, Will Drover, Keith M. Hmieleski, Moran Cerf Using functional neuroimaging to advance entrepreneurial cognitive research Journal of Small Business Management

Leonard L. Sokol, Hillary D. Lum, Claire J. Creutzfeldt, David Cella, Jodi Forlizzi, Moran Cerf, Joshua M. Hauser, Benzi M. Kluger Meaning and dignity therapies for psycho-neurology in neuropalliative care: a vision for the future Journal of Palliative Medicine

Sebastiano Massaro, Will Drover, Moran Cerf Founder gender and investor pitch assessments: an fMRI multivariate pattern analysis investigation Academy of Management

Moran Cerf, Sandra Matz, Aviram Berg Using Blockchain to improve decision making that benefits the public good Frontiers in Blockchain

How to use Blockchain for

group decision making (i.e. elections)

in wys that help the public good

2019
j
j
j

Winner: "Most influential paper", AOM 2020

j
a
bc

2019

Pantelis Loupos, Alexandros Nathan, Moran Cerf Starting cold: the power of social networks in predicting non-contractual customer behavior, neural engagement and informal investor interest in startup pitches: an fMRI study Social Science Research Network ('SSRN')

Leonard L. Sokol, Michael J. Young, Jack Paparian, Benzi M. Kluger, Hillary D. Lum, Jessica Besbris, Neha Kramer, Anthony E. Lang, Alberto J. Espay, Ornella M. Dubaz, Janis Miyasaki, Daniel D. Matlock, Tanya Simuni, Moran Cerf Advance Care Planning in Parkinson’s disease: ethical challenges and future directions Nature Parkinson's Disease

Jonathan Levy, Devin Markell, Moran Cerf Polar Similars: using massive mobile dating data to predict synchronization and similarity in dating preferences
Frontier in Psychology

Scott Shane, Will Drover, David Clingingsmith, Moran Cerf Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study Journal of Business Venturing

Rubi Hammer, Moran Cerf Risk Assessment Under Perceptual Ambiguity and its Impact on Category Learning and Decision-Making PsyArXiv

Moran Cerf Using neuroscience to assess brands In: Branding in a Hyper-Connected World, Wiley

Predicting customers behavior

when they just joined the service

How should doctors deal with talking to patients about end of life

People are extremely similar to the ones they choose to date on mobile dating apps

Predicting whether (and hom much) will VCs invest in Founders using fMRI shows 

2018

2018

Sandra Matz, Guy Rolnik, Moran Cerf Solutions to the Threats of Digital Monopolies In: Digital Platforms and Concentration

Jose Herrero, Simon Khuvis, Erin Yeagle, Moran Cerf, Ashesh Mehta Breathing above the brainstem: Volitional control and attentional modulation in humans Journal of Neurophysiology

Samuel Barnett, Andrés Campero, Ronen Zilberman, Chris Rose, Aaron Robinson, Moran Cerf Trust the Polls? Neural and recall responses provide alternative predictors of political outcomes Advances in Consumer Research

bc
j
j

First evidence that attention to bodily sensations affects neural activity

Predicting political outcomes from

brain activity

2017

2017

Moran Cerf, Manuel Garcia Garcia Consumer Neuroscience MIT Press

Samuel Barnett, Moran Cerf Few and far between: identifying measures of advertising visuals that correlate with neural engagement and sales Advances in Consumer Research

Will Drover, Sebastiano Massaro, Moran Cerf, Lowell Busenitz Neuro-Entrepreneurship Academy of Management

Samuel Barnett, Moran Cerf A ticket for your thoughts: method for predicting movie trailer recall and future ticket sales using neural similarity among moviegoers Journal of Consumer Research

Robert Wolcott, Moran Cerf Foresight Northwestern University Press

Content with fewer and larger visuals generate higher engagement

A neuroscientific method for measuring engagement in content

eb
j
j
j
b
2016

2016

Florian Mormann, Simon J. Kornblith, Moran Cerf, Matias J. Ison, Alexander Kraskov, Michelle Tran, Simeon Knieling, Rodrigo Quian Quiroga, Christof Koch, Itzhak Fried Scene-selective coding by single neurons in the human parahippocampal cortex Proceedings of the National Academy of Sciences ('PNAS')

Samuel Barnett, Moran Cerf Keep it simple, stimuli: brain-vetted elements of movie trailers predict opening weekend ticket sales Advances in Consumer Research

Moran Cerf, Samuel Barnett Epilepsy — eavesdropping on the conversations of rebellious neurons Journal of Neurology and Neurophysiology

Identifying individual neurons in the brain that code for scenes

j
j
r
2015

2015

Avital Mentovich, Aziz Huq, Moran Cerf The psychology of corporate rights: perception of corporate versus individual rights to religious liberty, privacy, and free speech Journal of Law and Human Behavior

Guy Hoffman, Moran Cerf The Dark Sides of Robot Social Awareness IEEE CIS Newsletter of the Autonomous Mental Development Technical Committee

Moran Cerf, Eric Greenleaf, Tom Meyvis, Vicki G. Morwitz Using single-neuron recording in marketing: Opportunities, challenges, and an application to fear enhancement in communications Journal of Marketing Research

Samuel Barnett, Moran Cerf Connecting on movie night? Neural measures of engagement differ by gender Advances in Consumer Research

Moran Cerf, Samuel Barnett Method for measuring engagement United States Patent

Predicting sales by measruing how engaging content is.

j
j
j
j
p
2014

2014

Avital Mentovich, Moran Cerf A psychological perspective on punishing corporate entities Regulating Corporate Criminal Liability

Itzhak Fried, Ueli Rutishauser, Moran Cerf, Gabriel Kreiman Single neuron studies of the human brain: probing cognition MIT Press

The neuronal representation of information in the human brain Brain

j
eb
r

Should companies be trialed in as if they are a 'person'?

2013

2013

Moran Cerf, Hagar Gelbard-Sagiv, Itzhak Fried Studying thoughts and deliberations using single-neuron recordings in humans, In: Single neuron studies of the human brain, MIT Press

Ueli Rutishauser, Moran Cerf, Gabriel Kreiman Data analysis techniques for human microwire recordings: spike detection and sorting, decoding, relation between units and local field potentials In: Single Neurons Studies of the Human Brain. MIT Press

Gabriel Kreiman, Ueli Rutishauser, Moran Cerf, Itzhak Fried The next ten years and beyond. In: Single neuron studies of the human brain, MIT Press

bc
bc
bc
2012

2012

Moran Cerf, Michael Mackay, Christof Koch Evidence for two distinct mechanisms directing gaze in natural scenes Journal of Vision

Josh Shachar, Thomas Cheb, Leslie Farkas, Winston Wu, Kyle Zimmerman, Moran Cerf, Bruce Marx, David Johnson, Laszlo Farkas Brain retractor apparatus for measuring and predicting electrophysiological parameters United States Patent

Can seeing be not only a consciouss process, but also one driven by subcortical processing?

j
p
2011

2011

Elina Birmingham, Moran Cerf, Ralph Adolphs Comparing social attention in autism and amygdala lesions: effects of stimulus and task condition Social Neuroscience

Florian Mormann, Julian Dubois, Simon Kornblith, Milica Milosavljevic, Moran Cerf, Matias Ison, Naotsugu Tsuchiya, Alexander Kraskov, Rodrigo Quian Quiroga, Ralph Adolphs, Itzhak Fried, Christof Koch A category-specific response to animals in the right human amygdala Nature Neuroscience

Matias Ison, Florian Mormann, Moran Cerf, Christof Koch, Itzhak Fried, Rodrigo Quian Quiroga Selectivity of pyramidal cells and interneurons in the human medial temporal lobe Journal of Neurophysiology

Moran Cerf, Michael Mackay Studying consciousness using direct recording from single neurons in the human brain In: Characterizing Consciousness: From Cognition to the Clinic, Springer

How does a woman with no 'fear' nd people with autism' judge a social scene? 

Does our brain have a site that codes information about animals?

j
j
j
bc

2010

Moran Cerf, Nikhil Thiruvengadam, Florian Mormann, Alexander Kraskov, Rodrigo Quian Quiroga, Christof Koch, Itzhak Fried On-line, voluntary control of human temporal lobe neurons Nature

  • 'ExceptionalFaculty1000

  • 'RecommendedFaculty1000

Carlos Pedreira, Florian Mormann, Alexander Kraskov, Moran Cerf, Itzhak Fried, Christof Koch, Rodrigo Quian Quiroga Responses of human medial temporal lobe neurons are modulated by stimulus repetition Journal of Neurophysiology

How does our brain resolve competition between multiple concepts? and can we decode and project someone's thoughts on a screen?

j
r
r
j
2010
2009

2009

Moran Cerf, Paxon Frady, Christof Koch Faces and text attract gaze independent of the task: experimental data and computer model Journal of Vision

Moran Cerf Competition and attention in the human brain. Eye-tracking and single neuron recordings in healthy controls and individuals with neurological and psychiatric disorders Ph.D thesis, California Institute of Technology

Moran Cerf, Jonathan Harel, Alex Huth, Wolfgang Einhäuser, Christof Koch Decoding what people see from where they look: predicting visual stimuli from scanpaths Lecture Notes in Artificial Intelligence ('LNAI')

j
t
j
2008
j
j
j
j

2008

Florian Mormann, Simon Kornblith, Rodrigo Quian Quiroga, Alexander Kraskov, Moran Cerf, Itzhak Fried, Christof Koch Latency and selectivity of single neurons indicate hierarchical processing in the human medial temporal lobe Journal of Neuroscience

Milica Milosavljevic, Moran Cerf What matters is attention not intention: insights from computational neuroscience of vision International Journal of Advertising

Wolfgang Einhäuser, Frank Schumann, Johannes Vockeroth, Klaus Bartl, Moran Cerf, Jonathan Harel, Erich Schneider, Peter König Distinct roles for eye and head movements in selecting salient image parts during natural exploration Annals of the New York Academy of Sciences

Moran Cerf, Paxon Frady, Christof Koch Using semantic content as cues for better scanpath prediction Proceedings of the Symposium on Eye-Tracking Research and Applications

2007
j
j

2007

Moran Cerf, Dan Cleary, Rob J. Peters, Wolfgang Enhäuser, Christof Koch Observers are consistent when rating image conspicuity Vision Research

Moran Cerf, Jonathan Harel, Wolfgang Enhäuser, Christof Koch Predicting human gaze using low-level saliency combined with face detection Neural Information Processing Systems ('NIPS')

Is our tendency to look at faces a biological subroutine that can be computationally modeled?

2005

2005

Moran Cerf, Avshalom Elitzur What is is like to be Beethoven? Towards a Science of Consciousness

Moran Cerf, Amichai Shulman File access and Denial of Service vulnerabilities in Business Object 'Crystal report' Bugtraq

a
a
2004

2004

Moran Cerf, Amichai Shulman How safe is it out there? Security Focus

Moran Cerf, Amichai Shulman SuperVeda penetration test. Demonstration of a website hacking Security Focus

a
a
2001

2001

Moran Cerf On the mind-body problem - without the mind Master's thesis, Tel-Aviv University

t
DATA/CODES

DATA / CODES

02.png

SALIENCY MODEL

Detecting salient points in images.

Matlab version of the Saliency model

 

When using this code please cite:

"Evidence for two distinct mechanism directing gaze in natural scence", Cerf M., Mackay M, Koch C, Journal of Vision 12:4(9) 1-12, 2012

FACE DETECTION

Combining face detection with salieny​.

Matlab code to analyze the tendency to look at faces first in eye-tracking

Data pertaining to observers viewing of faces in natural scenes. The data provided includes subjects' viewing of images containing faces, showing that faces are attracting the attention. Fixations are provided in Matlab format. Additionally, a Matlab code used for determining the saliency of locations in given images is provided. This code is used to predict the locations of subjects fixations in images

When using this code please cite:

"Predicting human gaze using low-level saliency combined with face detection", Cerf M., Harel J., Einhauser W., Koch C., Neural Information Processing Systems (NIPS) 21, 2007

BRAIN-COMPUTER INTERFACES

Data and code for an EEG-based Brain-Machine Interface using

temporal-spectra features and neural network classifier.

Screen Shot 2022-02-03 at 16.52.40.png

When using this code please cite:

"Brain-Computer Interface using temporal-spectral features and neural network classifier" Wang G., Cerf M., TechRxiv, 2022

Screen Shot 2019-12-22 at 11.32.18.png

DATING

Similarity among dating profiles.

Data repository for dating  study

 

When using this code please cite:

"Polar similars: using massive mobile dating data to predict synchronization and similarity in dating preferences", Levy J., Markell D., Cerf M., Frontiers in Psychology 10:2010, 2019

CONTROLLING NEURONS

Code repository for online Single-neuron Real-time analysis

When using this code please cite:

"On-line, voluntary control of human temporal lobe neurons", Cerf M., Thiruvengadam N., Mormann F., Quian-Quiroga R., Koch C., Fried I, Nature 467:7319, 1104-1108, 2010

INATTENTIONAL BLINDNESS

Code and data for a Single-neuron

study of inattentional blindness.

Screen Shot 2021-12-29 at 15.17.36.png

When using the code/data, please cite:

"Human single neuron inattentional blindness data", Cerf M., Freiberg B., Neuropsychologia 165 108111, 2021

PERSONALITY SIMILARITY
Code for analyzing EEG and fMRI Cross-Brain Correlation and Personality similarity

When using the code, please cite:

"Personality similarity predicts synchronous neural responses i fMRI and EEG data". Matz S. et al., Scientific Reports

Screen Shot 2022-10-29 at 00.29.48.png

SENSORY SUBSTITUTION

Data and code for the analyses of data generated for the sensory substitution paper.

Screenshot 2023-07-29 at 08.50.34.png

When using these resources cite:

"Sensory substitution can improve decision-making"

MEASURING ENGAGEMENT

Comparing similarity across multiple

brains

 

When using this code please cite:

"Trust the polls? Neural and recall responses provide alternative predictors of political outcomes", Barnett  S., Campero A., Zilberman R., Rose C., Robinson A., Cerf M., Advances in Consumer Neuroscience 2018

Screen Shot 2022-03-17 at 17.35.30.png

BLOCKCHAIN FOR DECISION MAKING

Blockchain implementation for decision making that benefits the public good.

When using this code please cite:

"Using Blockchain to improve decision making that benefits the public good", Cerf M., Matz S., Berg A, Frontiers in Blockchain 2020

Screen Shot 2020-03-21 at 14.25.17.png

AMBIGUITY AND DECISION MAKING

Data and code for analyses of risk perception and learning

with ambiguous inputs

  • Download code

  • Download notes

  • Download data

  • Download paper

When using this code please cite:

"Perceptual Ambiguity and its Impact on Learning and Decision Making"

CLIMATE CHANGE PREDICTION MARKET

Data and code for the analyses of data generated during surveys concerning people's views on climate change pre-/post- months long prediction markets.

Screenshot 2023-06-06 at 18.05.20.png

When using these resources cite:

"Participation in prediction market increases concern about global warming"

bottom of page