PUBLICATIONS

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journal

book chapter

review

thesis

patent

white paper

edited book

color

neuroscience

business

security

law

philosophy

robotics

psychology

h-index: 18

Erdös number: 3

Google citation count: 1940

  • list does not include conference abstracts, popular press articles, fiction, or popular science books.

  • for list of public media references to the work click here.

  • for exhaustive list click here.

REVIEW

Kristen Duke, Wendy Liu, Evan Weingarten, Rebecca W. Hamilton, On Amir, Gil Appel, Moran Cerf, Joseph K. Goodman, Andrea C. Morales, Ed O’Brien, Jordi Quoidbach, Monic Sun. Why Don’t Consumers Choose the Experiences They Will Enjoy Most? Insights from the Two-Dimensional Experiential Space (TDES) Model Marketing Letters

2019

Leonard L. Sokol, Michael J. Young, Jack Paparian, Benzi M. Kluger, Hillary D. Lum, Jessica Besbris, Neha Kramer, Anthony E. Lang, Alberto J. Espay, Ornella M. Dubaz, Janis Miyasaki, Daniel D. Matlock, Tanya Simuni, Moran Cerf. Advance Care Planning in Parkinson’s disease: analysis of ethical challenges and future directions Nature Parkinson's Disease

Jonathan Levy, Devin Markell, Moran Cerf, Polar Similars: using massive mobile dating data to predict synchronization and similarity in dating preferences Frontiers in Psychology: Personality and Social Psychology

Moran Cerf. Using neuroscience to assess brands In: Branding in a Hyper-Connected World, Wiley

2018

Sandra Matz, Guy Rolnik, Moran CerfSolutions to the Threats of Digital Monopolies In: Digital Platforms and Concentration

Jose Herrero, Simon Khuvis, Erin Yeagle, Moran Cerf, Ashesh Mehta. Breathing above the brainstem: Volitional control and attentional modulation in humans Journal of Neurophysiology

Samuel Barnett, Andrés Campero, Ronen Zilberman, Chris Rose, Aaron Robinson, Moran CerfTrust the Polls? Neural and Recall Responsoses Provide Alternative Predictors of Political Outcomes  Advances in Consumer Research

2017

Moran Cerf, Manuel Garcia Garcia. Consumer Neuroscience MIT Press

Samuel Barnett, Moran CerfFew and Far Between: Identifying Measures of Advertising Visuals that Correlate with Neural Engagement and Sales Advances in Consumer Research

Samuel Barnett, Moran CerfA Ticket for Your Thoughts: Method for Predicting Movie Trailer Recall and Future Ticket Sales Using Neural Similarity Among Moviegoers Journal of Consumer Research

2016

Florian Mormann, Simon J. Kornblith, Moran Cerf, Matias J. Ison, Alexander Kraskov, Michelle Tran, Simeon Knieling, Rodrigo Quian Quiroga, Christof Koch, Itzhak Fried, “Scene-selective coding by single neurons in the human parahippocampal cortexProceedings of the National Academy of Sciences

Samuel Barnett, Moran CerfKeep it simple, stimuli: brain-vetted elements of movie trailers predict opening weekend ticket sales Advances in Consumer Research

Moran Cerf, Samuel Barnett. Epilepsy — eavesdropping on the conversations of rebellious neurons Journal of Neurology and Neurophysiology

2015

Avital Mentovich, Aziz Huq, Moran CerfThe psychology of corporate rights: perception of corporate versus individual rights to religious liberty, privacy, and free speech Journal of Law and Human Behavior

Guy Hoffman, Moran CerfThe Dark Sides of Robot Social Awareness IEEE CIS Newsletter of the Autonomous Mental Development Technical Committee

Moran Cerf,  Eric Greenleaf, Tom Meyvis, Vicki G. Morwitz. Using single-neuron recording in marketing: Opportunities, challenges, and an application to fear enhancement in communications Journal of Marketing Research

Samuel Barnett, Moran CerfConnecting on movie night? Neural measures of engagement differ by gender Advances in Consumer Research

Moran Cerf, Samuel Barnett. Method for measuring engagement United States Patent

2014

Avital Mentovich, Moran CerfA psychological perspective on punishing corporate entities Regulating Corporate Criminal Liability

Itzhak Fried, Ueli Rutishauser, Moran Cerf, Gabriel Kreiman, Ueli Rutishauser. Single Neuron Studies of the Human Brain: probing cognition MIT Press

'The neuronal representation of information in the human brain' Brain

2013

Moran Cerf, Hagar Gelbard-Sagiv, Itzhak Fried. Studying thoughts and deliberations using single-neuron recordings in humans, In: Single neuron studies of the human brain, MIT Press

Ueli Rutishauser, Moran Cerf, Gabriel Kreiman. Data analysis techniques for human microwire recordings: spike detection and sorting, decoding, relation between units and local field potentials In: Single Neurons Studies of the Human Brain. MIT Press

Gabriel Kreiman, Ueli Rutishauser, Moran Cerf, Itzhak Fried. The next ten years and beyond. In: Single neuron studies of the human brain, MIT Press

2012

Moran Cerf, Michael Mackay, Christof Koch. Evidence for two distinct mechanisms directing gaze in natural scenes Journal of Vision

Josh Shachar, Thomas Cheb, Leslie Farkas, Winston Wu, Kyle Zimmerman, Moran Cerf, Bruce Marx, David Johnson, Laszlo Farkas. Brain retractor apparatus for measuring and predicting electrophysiological parameters United States Patent

2011

Elina Birmingham, Moran Cerf, Ralph Adolphs. Comparing social attention in autism and amygdala lesions: effects of stimulus and task condition Social Neuroscience

Florian Mormann, Julian Dubois, Simon Kornblith, Milica Milosavljevic, Moran Cerf, Matias Ison, Naotsugu Tsuchiya, Alexander Kraskov, Rodrigo Quian Quiroga, Ralph Adolphs, Itzhak Fried, Christof Koch. A category-specific response to animals in the right human amygdala Nature Neuroscience

Matias Ison, Florian Mormann, Moran Cerf, Christof Koch, Itzhak Fried, Rodrigo Quian Quiroga Selectivity of pyramidal cells and interneurons in the human medial temporal lobe Journal of Neurophysiology

Moran Cerf, Michael Mackay Studying Consciousness Using Direct Recording from Single Neurons in the Human Brain In: Characterizing Consciousness: From Cognition to the Clinic, Springer

2010

Moran Cerf, Nikhil Thiruvengadam, Florian Mormann, Alexander Kraskov, Rodrigo Quian Quiroga, Christof Koch, Itzhak Fried. On-line, voluntary control of human temporal lobe neurons Nature

  • 'ExceptionalFaculty1000

  • 'RecommendedFaculty1000

Carlos Pedreira, Florian Mormann, Alexander Kraskov, Moran Cerf, Itzhak Fried, Christof Koch, Rodrigo Quian Quiroga. Responses of human medial temporal lobe neurons are modulated by stimulus repetition Journal of Neurophysiology

2009

Moran Cerf, Paxon Frady, Christof Koch. Faces and text attract gaze independent of the task: experimental data and computer model Journal of Vision

Moran CerfCompetition and attention in the human brain. Eye-tracking and single neuron recordings in healthy controls and individuals with neurological and psychiatric disorders Ph.D thesis, California Institute of Technology

2008

Florian Mormann, Simon Kornblith, Rodrigo Quian Quiroga, Alexander Kraskov, Moran Cerf, Itzhak Fried, Christof Koch. Latency and selectivity of single neurons indicate hierarchical processing in the human medial temporal lobe Journal of Neuroscience

Milica Milosavljevic, Moran CerfWhat matters is attention not intention: insights from computational neuroscience of vision International Journal of Advertising

Wolfgang Einhäuser, Frank Schumann, Johannes Vockeroth, Klaus Bartl, Moran Cerf, Jonathan Harel, Erich Schneider, Peter König. Distinct roles for eye and head movements in selecting salient image parts during natural exploration Annals of the New York Academy of Sciences

Moran Cerf, Paxon Frady, Christof Koch. Using semantic content as cues for better scanpath prediction Proceedings of the Symposium on Eye-Tracking Research and Applications

2007

Moran Cerf, Dan Cleary, Rob J. Peters, Wolfgang Enhäuser, Christof Koch. Observers are consistent when rating image conspicuity Vision Research

Moran Cerf, Jonathan Harel, Wolfgang Enhäuser, Christof Koch. Predicting human gaze using low-level saliency combined with face detection Neural Information Processing Systems

2005

Moran Cerf, Avshalom Elitzur. What is is like to be Beethoven? Towards a Science of Consciousness

Moran Cerf, Amichai Shulman. File access and Denial of Service vulnerabilities in Business Object 'Crystal report' Bugtraq

2004

Moran Cerf, Amichai Shulman. How safe is it out there? Security Focus

Moran Cerf, Amichai Shulman. SuperVeda penetration test. Demonstration of a website hacking Security Focus

2001

Moran CerfOn the mind-body problem - without the mind Master's thesis, Tel-Aviv University

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

First evidence that attention to bodily sensations affects neural activity

Content with fewer and larger visuals generate higher engagement

A neuroscientific method for measuring engagement in content

Identifying individual neurons in the brain that code for scenes

Can robots be ethical?

Predicting sales by measruing how engaging content is.

Should companies be trialed in as if they are a 'person'?

Can seeing be not only a consciouss process, but also one driven by subcortical processing?

How does a woman with no 'fear' nd people with autism' judge a social scene? 

Does our brain have a site that codes information about animals?

How does our brain resolve competition between multiple concepts? and can we decode and project someone's thoughts on a screen?

Is our tendency to look at faces a biological subroutine that can be computationally modeled?

People are extremely similar to the ones they choose to date on mobile dating apps

 

Predicting political outcomes from

brain activity

 

DATABASES

 

Below are databases of stimuli for various eye-tracking experiments.

 

The stimuli includes images of faces in natural scenes, including a set of images with anomalous faces and scenes, and an additional database with a variety of exposures for each image for alternating luminance.​

The faces database is a set of 1024x768 pixels images which contain frontal faces in various sizes, locations, skin colors, races, etc. Each frame includes one image with no faces for comparison.alternating luminance.​

The database is free for academic purposes. Please acknowldege the use of this databse by citing this paper:

Cerf Moran, Harel Jonathan, Einhäuser Wolfgang, Koch Christof, "Predicting human gaze using low-level saliency combined with face detection", Advances in Neural Information Processing Systems (NIPS), 2007. PDF

For a list of the images used in each phase of the NIPS experiment, click here.

The database is broken into 5 categories:

  1. Faces (229 images) - a set of images with faces. (jpgtif)

  2. Black and White (50 images) - a set of black and white images with faces. (jpgtif)

  3. Normalized exposures (24 images) - a set of images containing faces, with normalized exposures, for better comparison with saliency models that are based on luminosity and contrast measures. (jpgtif)

    • 20% under exposures (29 images) - the same set of images, controlled such that all of them are exactly 20% under exposed. (jpgtif)​

    • 10% under exposures (29 images) - the same set of images, controlled such that all of them are exactly 10% under exposed. (jpgtif)

    • 20% over exposures (29 images) - the same set of images, controlled such that all of them are exactly 20% over exposed. (jpgtif)

    • 10% over exposures (29 images) - the same set of images, controlled such that all of them are exactly 10% over exposed. (jpgtif)

  4. ​Odds and ends (66 images) - a set of images contatining anomalous depictions of faces and scenes (jpgtif)

  5. Extras (70 images) - a set of additional images used for the datasets as controls (jpg

 

CODES

SALIENCY MODEL

 

Matlab version of the Saliency model

 

When using this code please cite:

"Evidence for two distinct mechanism directing gaze in natural scence", Cerf M., Mackay M, Koch C, Journal of Vision 12:4(9) 1-12, 2012

Data pertaining to observers viewing of faces in natural scenes. The data provided includes subjects' viewing of images containing faces, showing that faces are attracting the attention. Fixations are provided in Matlab format. Additionally, a Matlab code used for determining the saliency of locations in given images is provided. This code is used to predict the locations of subjects fixations in images

When using this code please cite:

"Predicting human gaze using low-level saliency combined with face detection", Cerf M., Harel J., Einhauser W., Koch C., Neural Information Processing Systems (NIPS) 21, 2007

FACE DETECTION AND SALIENCY

 

Matlab code to analyze the tendency to look at faces first in eye-tracking

LOVE

Code repository for online Single-neuron Real-time analysis

  • Download code

  • Download paper

 

 

 

 

 

 

 

 

 

 

When using this code please cite:

"On-line, voluntary control of human temporal lobe neurons", Cerf M., Thiruvengadam N., Mormann F., Cerf M., Nature 467:7319, 1104-1108, 2010

ENGAGEMENT ANALYSIS

Comparing similarity across multiple brains

 

When using this code please cite:

"Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes", Barnett  S.,, Campero A.,, Zilberman R., Rose C., Robinson A., Cerf M., Advances in Consumer Neuroscience 2018

FADING

Code repository for online Single-neuron Real-time

analysis

 

 

When using this code please cite:

"On-line, voluntary control of human temporal lobe neurons", Cerf M., Thiruvengadam N., Mormann F., Quian-Quiroga R., Koch C., Fried I, Nature 467:7319, 1104-1108, 2010