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MEDIA

A SAMPLE OF PUBLIC, NON-ACADEMIC, TALKS

Free won't | Moran Cerf | TEDxAix
17:34

Free won't | Moran Cerf | TEDxAix

Are we indeed making choices volitionally and freely, or can our decisions be predicted before they are accessible to us? In a world where neuroscientists are able to access the depths of our psyche and parse our choices before ‘we’ do, the question of who is this ‘we’ who is speaking on our behalf becomes even more enchanting. In a compelling talk about the current state of neuroscience studies of free will, Professor Moran Cerf addresses questions like: How many people are there inside our head? Can we incept an idea? Is there a way for us to record our dreams? and How can businesses benefit from current neuroscience research when knowledge about our own desires is not always even available to us? Moran Cerf is a professor of Business (Kellogg School of Management) and Neuroscience. His research uses methods from brain research to understand the underlying mechanisms of our psychology. In addition, he is the Alfred P. Sloan professor of screenwriting at the American Film Institute.He works with patients undergoing brain-surgery to study behavior, emotion, decision making and dreams, by directly recording the activity of individual nerve cells using electrodes implanted in their brain. Recently, his focus has been on the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. Prior to his academic career, Dr. Cerf spent nearly a decade in industry, holding managerial and development positions in computers security, pharmaceutical, telecom, Fashion, software development, and innovations development. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Human 2.0 | Moran Cerf | TEDxAix
13:42

Human 2.0 | Moran Cerf | TEDxAix

What will Human 2.0 look like? Can we enhance our bodies and mind through technologies? Moran Cerf is a professor of neuroscience (department of neurosurgery, LIJ) and business (Kellogg School of Management).His research uses methods from neuroscience to understand the underlying mechanisms of our psychology. He works with patients undergoing brain-surgery to study behavior, emotion, decision making and dreams, by directly recording the activity of individual nerve cells using electrodes implanted in their brain. Recently, his focus has been on the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. Prior to his academic career, Dr. Cerf spent nearly a decade in industry, holding managerial and development positions in computers security, pharmaceutical, telecom, Fashion, software development, and innovations development. Moran has had additional short-lived careers as a furniture-designer, a pilot, a radio host, and a filmmaker. He participates regularly in story-telling competition Additionally, Dr. Cerf is the Alfred P. Sloan professor at the American Film Institute (AFI), where he teaches an annual screenwriting class on science in films. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
How our Brain Tells us What is Engaging | Moran Cerf | TEDxChicago
15:38

How our Brain Tells us What is Engaging | Moran Cerf | TEDxChicago

Moran Cerf is interested in what makes you interested. As a neuroscientist and business professor, he and his team have uncovered new ways to maximize audience engagement—by understanding how our brains behave and sync up when digesting interesting content. It’s a neurological finding that could change the way we communicate, from education to politics.  Moran Cerf is a professor of neuroscience and business (Kellogg), and a Sloan screenwriting Professor (American Film Institute). Prior, he worked as a hacker and cybersecurity expert. His hacking background led him to investigate the brain using unique methods. Notably, working with patients undergoing brain-surgery to study behavior, emotion, decisions and dreams. In addition to his academic career, professor Cerf is a science consultant for Hollywood films and TV. Recently, he was named one of the "40 leading professors below 40”. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
How to control your own reality with your mind. | Moran Cerf | TEDxNaperville
16:28

How to control your own reality with your mind. | Moran Cerf | TEDxNaperville

Science-fiction movies are full of stories about people who gained more access to their brains and increased their abilities, but can those become a reality? In this talk, Professor Moran Cerf explains how recently neuroscience research can be used to expand our control over our brain and allow us to bend reality to shape our perception. Dr. Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern university. His research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior, emotion, decision making, and dreams. His works address questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?", and "Which brain mechanisms determine if we find content engaging?" Dr. Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern university. His research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior, emotion, decision making, and dreams. His works address questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?", and "Which brain mechanisms determine if we find content engaging?" This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Neuroscientist REVEALS How To Reprogram Your Mind WHILE YOU SLEEP For Success! | Moran Cerf
55:04

Neuroscientist REVEALS How To Reprogram Your Mind WHILE YOU SLEEP For Success! | Moran Cerf

Download Impact Theory's podcast episodes here! https://apple.co/3HiSY3R Join our Discord community so you don’t miss out on all the amazing things we are working on - http://impacttheory.com/discord. Here you will get direct access to Tom and the team PLUS exclusive content, offers, and so much more. Jump on in and get started on becoming legendary! From robbing banks to earning a PhD in neuroscience, former hacker Moran Cerf has unique perspective on what makes people tick. In this episode of Impact Theory with Tom Bilyeu, Moran explains the brain science of how self-narrative determines our reality. Moran is a fascinating blend of a wide variety of disciplines, and this diversity has led him to explore some promising, albeit nontraditional ways of investigating the brain, namely cracking open the skull and peering inside whilst the person is still living. His discoveries have made him a much sought after speaker and leading thinker who's influencing academia and business in equal measure. His innovative theories about the brain have been published in Nature, the highest-ranking journal in the world, and he consults regularly for hit shows such as Mr. Robot and Limitless. His education is a wondrous grab bag of joy and includes a PhD in neuroscience from Caltech and both an MA in philosophy and a BSc in physics from Tel Aviv University. He's a visiting faculty member at MIT's Media Lab, and was named one of the 40 leading professors under 40. Moran is the Alfred P. Sloan professor at the American Film Institute where he teaches a screenwriting course on science and film. He holds multiple patents and is a multi-timed national storytelling champion whose talks have garnered him millions of views. He is the professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at the Northwestern university. In this episode, Moran and Tom investigate the hidden powers of the brain and how they can be harnessed to achieve greatness. SHOW NOTES [2:35] Moran recalls the four times that he physically robbed a bank. [7:40] Moran discusses why we don’t actually make our own decisions. [12:17] Tom and Moran talk about the multiple puppeteers in our brains. [16:07] Moran expounds on how to move past the point of giving up. [20:48] Moran admits how making a big mistake changed his life. [26:56] Tom and Moran talk about how you can rewrite your past. [31:31] Moran describes how you can get more motivation. [35:48] Moran shares how you can literally change overnight. [42:10] Tom and Moran talk about how to use self-deception as a tool to push forward. MENTIONED IN THIS EPISODE [4:00] British molecular biologist, biophysicist, and neuroscientist Francis Crick, who co-discovered the structure of the DNA molecule - http://bit.ly/2ixGwB3 [21:55] Neuroscientist Yukiyasu Kamitani - http://bit.ly/2iWyGBQ [23:50] Limitless TV series - http://bit.ly/2jwRbQz [25:41] The brain substance Myelin - http://bit.ly/2jmYoP5 [39:33] Galileo Galilei - http://bit.ly/2icifTk [53:59] Moran story on The Moth, one of the 10 most popular Moth Stories of all time: http://bit.ly/2jwKApn [52:31] www.morancerf.com FOLLOW TOM BILYEU TWITTER: http://bit.ly/2iyjY5P INSTAGRAM: http://bit.ly/2j7vqX8 FACEBOOK: http://bit.ly/2hPStWo SHOP: https://shop.impacttheory.com/ FACEBOOK GROUP: https://www.facebook.com/groups/impacttheoryleague TOM BILYEU READING LIST: http://impacttheory.com/reading-list/ FOLLOW IMPACT THEORY TWITTER: http://bit.ly/2iC5lN3 INSTAGRAM: http://bit.ly/2hPSGJa FACEBOOK: http://bit.ly/2iystOf TO GET THE EPISODES EARLY CHECK US OUT ON PODCAST iTUNES - http://apple.co/2icO5wz STITCHER - http://bit.ly/2iWX4FB IMPACT THEORY MERCHANDISE: Check out Impact Theory's Merch Shop: http://bit.ly/ImpactTheoryShop

 NEW  

How Neuroscience Is Shaping AI Business Innovation
29:19

How Neuroscience Is Shaping AI Business Innovation

Advances in neuroscience over the past decade have inspired technological shifts in the world of data, analytics, and computers. A key inspiration in the development of human-like AI, neuroscience has shaped domains related to neural implants and machine learning, such as the ability to change memories, download thoughts, the ability to control what information is perceived with senses, decode information, and write. Join an enlightening conversation with Professor Moran Cerf who will explore ideas from neuroscience discovered over the past decade that will help shape the rise of Artificial Intelligence over the next 10 years. Speakers Moran Cerf | Professor, Columbia University David A. Steinberg | Co-Founder, Chairman, CEO, Zeta Global #neuroscience #artificialintelligence #marketing #aimarketing #ai Learn more: zetaglobal.com
Whitney Cummings + Moran Cerf: The Future of The Female Brain
56:54

Whitney Cummings + Moran Cerf: The Future of The Female Brain

Does gender influence the way you think about the future? In a lively interactive session, neuroscientist Moran Cerf enlists comedian Whitney Cummings to help test some assumptions that gender substantively influences the way we think about the things that matter—in particular our outlook on the future. Whitney Cummings’s new film and directorial debut, The Female Brain, was released in February. Learn More: http://rubinmuseum.org/events/event/future-brainwave-whitney-cummings-moran-cerf Brainwave is supported in part by public funds from the New York City Department of Cultural Affairs in partnership with the City Council. About the Rubin: The Rubin Museum of Art is a dynamic environment that stimulates learning, promotes understanding, and inspires personal connections to the ideas, cultures, and art of Himalayan regions. #TheFutureisFluid #RubinMuseum
Prof. Moran Cerf in conversation with Moby
01:09:18

Prof. Moran Cerf in conversation with Moby

Moran Cerf
34:46

Moran Cerf

Things That A Human Brain Has A Hard Time Thinking About (Moran Cerf) | DLD 22
23:57

Things That A Human Brain Has A Hard Time Thinking About (Moran Cerf) | DLD 22

Humans may think they’re excellent decision makers but how good are we really at evaluating risk and coming to the right conclusion? In this DLD talk, neurologist Moran Cerf shows that the human brain is deeply flawed when it’s tasked with making rational decisions – especially under pressure. Cerf’s key example concerns nuclear weapons. Before Russia invaded Ukraine, most people thought of an atomic war as highly unlikely; but now that the risk seems real, there’s suddenly talk of “mini nukes”, Cerf points out. This is a way “to normalize the idea that, yes, it’s going to be a nuclear bomb that we’re going to launch in other countries. But because it’s a mini nuke, it’s not really a nuke, so don’t worry about it”, he says. In reality, though, a mini nuke is the kind of bomb “that was launched at Hiroshima and Nagasaki, because now we have big nukes” which are much more destructive. In his whirlwind talk, Cerf explores if there is a way to train the brain to think about things that are very unlikely, and how decision making could be improved – for presidents and business leaders alike. Perhaps even with the help of artificial intelligence. ______________________ The DLD Conference channel features all talks held at past conferences and our digital format DLD Sync as well as the highlights of our events. For news, upcoming events and more interesting topics make sure to also visit: DLD Website: https://dld-conference.com DLD on Instagram: https://instagram.com/dldconference/ DLD on Twitter: https://twitter.com/dldconference DLD on Facebook: https://facebook.com/DLDconference/
Moth StorySLAM winning story: 'Magic'
08:01

Moth StorySLAM winning story: 'Magic'

The Moth Presents Moran Cerf: When In Rome
05:49

The Moth Presents Moran Cerf: When In Rome

A chronically late man finally makes his flight. French-Israeli Moran Cerf is a neuroscientist at the California Institute of Technology ('Caltech') and the departments of neurosurgery at UCLA and NYU, studying memories and emotions using electrodes implanted deep inside the brains of patients undergoing neurosurgery. Prior to his career in opening and studying brains, Moran used to work as a hacker in various security companies, breaking into banks and financial institutes to make a living. Moran has been involved with the Moth for several years, as a 7-times StorySLAM champion and the Los Angeles GrandSLAM champion, as well as with the MothSHOP Community Education Program. With a short-lived career as a pilot, a radio host, an inventor, a filmmaker and a furniture designer, Moran is still seeking his true passion in life, while actively trying to avoid Kryptonite.
Moth StorySlam: Crafty
06:01

Moth StorySlam: Crafty

How Neuroscience Is Shaping AI Business Innovation
29:19

How Neuroscience Is Shaping AI Business Innovation

Advances in neuroscience over the past decade have inspired technological shifts in the world of data, analytics, and computers. A key inspiration in the development of human-like AI, neuroscience has shaped domains related to neural implants and machine learning, such as the ability to change memories, download thoughts, the ability to control what information is perceived with senses, decode information, and write. Join an enlightening conversation with Professor Moran Cerf who will explore ideas from neuroscience discovered over the past decade that will help shape the rise of Artificial Intelligence over the next 10 years. Speakers Moran Cerf | Professor, Columbia University David A. Steinberg | Co-Founder, Chairman, CEO, Zeta Global #neuroscience #artificialintelligence #marketing #aimarketing #ai Learn more: zetaglobal.com
Whitney Cummings + Moran Cerf: The Future of The Female Brain
56:54

Whitney Cummings + Moran Cerf: The Future of The Female Brain

Does gender influence the way you think about the future? In a lively interactive session, neuroscientist Moran Cerf enlists comedian Whitney Cummings to help test some assumptions that gender substantively influences the way we think about the things that matter—in particular our outlook on the future. Whitney Cummings’s new film and directorial debut, The Female Brain, was released in February. Learn More: http://rubinmuseum.org/events/event/future-brainwave-whitney-cummings-moran-cerf Brainwave is supported in part by public funds from the New York City Department of Cultural Affairs in partnership with the City Council. About the Rubin: The Rubin Museum of Art is a dynamic environment that stimulates learning, promotes understanding, and inspires personal connections to the ideas, cultures, and art of Himalayan regions. #TheFutureisFluid #RubinMuseum
Prof. Moran Cerf in conversation with Moby
01:09:18

Prof. Moran Cerf in conversation with Moby

Moran Cerf
34:46

Moran Cerf

Moran Cerf - Prof. of Neuroscience and Business, Kellogg School of Management | Webit.Festival 2016
19:14

Moran Cerf - Prof. of Neuroscience and Business, Kellogg School of Management | Webit.Festival 2016

http://bit.ly/webit-festival - Webit.Festival Europe Photos: https://www.flickr.com/photos/webit-events/albums/72157667503146026 Webit.Festival Europe 2016 is part of the Global Webit Series including: Webit.India, New Delhi Webit.APAC, Singapore Webit.EMEA, Istanbul Webit.MENA, Dubai The largest ever Webit event was the Global Webit Congress bringing together 10 000 attendees from 110 countries. Webit events are built on 3 pillars - Enterprise, Policy and Startups. Joining Webit you will meet all major enterprise leaders along with startup founders, investors, scientists and policy makers. Website: http://www.webitcongress.com Facebook: http://www.facebook.com/webitexpo/ Twitter: http://www.twitter.com/webitcongress Linkedin: https://www.linkedin.com/groups/1888288 Webit.Festival Europe 2019: https://www.webit.org/festival/2019/
Hacking the Consumer's Brain | Moran Cerf | DMEXCO18
23:14

Hacking the Consumer's Brain | Moran Cerf | DMEXCO18

Moran Cerf, Neuroscience & Business, Kellogg School | Hacking the Consumer's Brain | Experience Stage | September 12, 2018 | 13:20 - 13:40 Categories: Future | Health How neuroscience 1) changes the way marketing research can be done 2) offers us ways to learn about the consumer experiences, desires, thought process, purchasing decision stream, values and likelihood to engage with products, 3) can be leveraged to replace traditional analytics methods and yield new understandings. Specifically, given that neuroscience is advancing in giving us the ability to predict the choice of an individual and even alter the behavior by interfering prior to the choice execution we will demonstrate where marketing research is heading when it comes to learning about our customers beyond what they can tell about themselves from surveys and panels - which some suggest is the future of marketing research. More about Future: https://dmexco.com/stories/stories_categories/future#stories
Moran Cerf: How to Innovate Business With Neuroscience | Business Day 2020
28:33

Moran Cerf: How to Innovate Business With Neuroscience | Business Day 2020

Discover more content on http://www.newmedia.ufm.edu Moran Cerf shared three ideas with neuroscience that will shape how we do business in the next ten years and why embracing these technologies earlier can be a benefit in each particular industry. Cerf explained how companies are getting more interested in the use of neuroscience to understand the brain of the consumers, but also to hire and build teams, create better content, and to understand themselves. "Asking questions or observing behaviors gives you a fraction of reality but not the whole story… but if you look at the brain you can see what people want, what triggers people, what will change their mind…” — Moran Cerf Moran pointed out that the available research focuses on having a better look at the brain to help people make decisions more efficiently, improve marketing strategies, management, and interacting with people effectively. He then presented the three ideas that will change the way marketing and business work if they become a reality in the future. 1. Sensory addition 2. Harness technology back for humans 3. Access and writing into dreams "The world of neuroscience and business is dominated by two industries in the US, tech industry and the entertainment industry.” — Moran Cerf These ideas require people to believe in them and to help make the research process more accessible to others. Moran Cerf invites the audience to reflect on changing the paradigm to accept the use of neuroscience to understand ourselves in a new way and embrace new opportunities for innovation and creativity. Organized by: Facultad de Ciencias Económicas https://fce.ufm.edu/ A production by New Media UFM http://newmedia.ufm.edu Follow us on social media Facebook @ufmvideos Twitter @newmediaufm Facebook @FCEUFM Twitter @FCEUFM
ASEAN Marketing Summit 2016
00:49

ASEAN Marketing Summit 2016

Moran Cerf - Prof. of Neuroscience and Business, Kellogg School of Management | Webit.Festival 2016
19:14

Moran Cerf - Prof. of Neuroscience and Business, Kellogg School of Management | Webit.Festival 2016

http://bit.ly/webit-festival - Webit.Festival Europe Photos: https://www.flickr.com/photos/webit-events/albums/72157667503146026 Webit.Festival Europe 2016 is part of the Global Webit Series including: Webit.India, New Delhi Webit.APAC, Singapore Webit.EMEA, Istanbul Webit.MENA, Dubai The largest ever Webit event was the Global Webit Congress bringing together 10 000 attendees from 110 countries. Webit events are built on 3 pillars - Enterprise, Policy and Startups. Joining Webit you will meet all major enterprise leaders along with startup founders, investors, scientists and policy makers. Website: http://www.webitcongress.com Facebook: http://www.facebook.com/webitexpo/ Twitter: http://www.twitter.com/webitcongress Linkedin: https://www.linkedin.com/groups/1888288 Webit.Festival Europe 2019: https://www.webit.org/festival/2019/
Hacking the Consumer's Brain | Moran Cerf | DMEXCO18
23:14

Hacking the Consumer's Brain | Moran Cerf | DMEXCO18

Moran Cerf, Neuroscience & Business, Kellogg School | Hacking the Consumer's Brain | Experience Stage | September 12, 2018 | 13:20 - 13:40 Categories: Future | Health How neuroscience 1) changes the way marketing research can be done 2) offers us ways to learn about the consumer experiences, desires, thought process, purchasing decision stream, values and likelihood to engage with products, 3) can be leveraged to replace traditional analytics methods and yield new understandings. Specifically, given that neuroscience is advancing in giving us the ability to predict the choice of an individual and even alter the behavior by interfering prior to the choice execution we will demonstrate where marketing research is heading when it comes to learning about our customers beyond what they can tell about themselves from surveys and panels - which some suggest is the future of marketing research. More about Future: https://dmexco.com/stories/stories_categories/future#stories
Moran Cerf: How to Innovate Business With Neuroscience | Business Day 2020
28:33

Moran Cerf: How to Innovate Business With Neuroscience | Business Day 2020

Discover more content on http://www.newmedia.ufm.edu Moran Cerf shared three ideas with neuroscience that will shape how we do business in the next ten years and why embracing these technologies earlier can be a benefit in each particular industry. Cerf explained how companies are getting more interested in the use of neuroscience to understand the brain of the consumers, but also to hire and build teams, create better content, and to understand themselves. "Asking questions or observing behaviors gives you a fraction of reality but not the whole story… but if you look at the brain you can see what people want, what triggers people, what will change their mind…” — Moran Cerf Moran pointed out that the available research focuses on having a better look at the brain to help people make decisions more efficiently, improve marketing strategies, management, and interacting with people effectively. He then presented the three ideas that will change the way marketing and business work if they become a reality in the future. 1. Sensory addition 2. Harness technology back for humans 3. Access and writing into dreams "The world of neuroscience and business is dominated by two industries in the US, tech industry and the entertainment industry.” — Moran Cerf These ideas require people to believe in them and to help make the research process more accessible to others. Moran Cerf invites the audience to reflect on changing the paradigm to accept the use of neuroscience to understand ourselves in a new way and embrace new opportunities for innovation and creativity. Organized by: Facultad de Ciencias Económicas https://fce.ufm.edu/ A production by New Media UFM http://newmedia.ufm.edu Follow us on social media Facebook @ufmvideos Twitter @newmediaufm Facebook @FCEUFM Twitter @FCEUFM
ASEAN Marketing Summit 2016
00:49

ASEAN Marketing Summit 2016

ACADEMIC

Nature 2010, Supplementary movie
03:25

Nature 2010, Supplementary movie

Itzhak Fried Interview
07:17

Itzhak Fried Interview

Andy Serkis on Finding Gollum's Voice
02:32

Andy Serkis on Finding Gollum's Voice

PODCASTS

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  • April 18, 2021, THE BUY BUTTON
    BBC Radio "Out of the Ordinary"

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  • November 28, 2020, MAX OUT
    From Robbing Banks to Recording Thoughts with Dr. Moran Cerf

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  • October 15, 2020, DREAMS
    Mimi and the Brain

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  • October 22, 2019, THE CALL
    The Moth Radio Hour

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  • December 18, 2018, USING NEUROSCIENCE TO UNDERSTAND HUMAN COLLABORATION
    The Alignment

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  • August 14, 2018, HOW NEUROSCIENCE CAN SUPERCHARGE YOUR BUSINESS
    IVY TV

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  • August 07, 2018, WHAT DOES IT MEAN FOR HUMANS THAT WE CAN ACTUALLY EXPAND YOUR REALITY
    Neuron Fire

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STAY TUNED FOR OUR 'POPTECH' PODCAST. COMING SOON.

STAY TUNED FOR OUR 'POPTECH' PODCAST. COMING SOON.

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