PUBLICATIONS

Undisclosed during review process

Heinrich Peters, Sandra Matz, Moran Cerf

Undisclosed during the review process

Moran Cerf, Vicki Morwitz, Eric Greeleaf, Tom Meyvis

Network-based decision support for cold-start user prioritization in P2P platforms: The value of entry-community information

Panteleimon Loupos, Moran Cerf

Decision Support Systems

Large language models can detect verbal indicators of romantic attraction

Sandra Matz, Heinrich Peters, Moran Cerf, Eric Grunenberg, Paul Eastwick, Mitja Back, Eli Finkel

Scientific Reports

Zeta Global: AI and data - How to bet on future technologies before they materialize

Moran Cerf

Harvard Business Library

ROAI: Everything you need to know to understand, implement, invest in, or use AI

Moran Cerf

Columbia University Press

Leading with artificial intelligence, Part 1: Digital transformation and use-cases

Moran Cerf

Harvard Business Library

Leading with artificial intelligence, Part 2: Investment

Moran Cerf

Harvard Business Library

Leading with artificial intelligence, Part 3: Governance

Moran Cerf

Harvard Business Library

Leading with artificial intelligence, Part 4: Energy

Kieron Stopforth, Moran Cerf, Sandra Matz

Harvard Business Library

Leading with artificial intelligence, Part 5: Decision making

Moran Cerf

Harvard Business Library

Predicting cognitive load with EEG using Riemannian geometry-based features

Iris Kremer, Wissam Halimi, Moran Cerf, Pablo Mainar

Journal of Neural Engineerings

Do large language models understand verbal indicators of romantic attraction?

Sandra Matz, Heinrich Peters, Paul Eastwick, Moran Cerf, Eli Finkel

PsyArxiv

The potential of generative AI for personalized persuasion at scale

Sandra Matz, Jacob Teeny, Sumer Vaid, Heinrich Peters, Gabriella Harari, Moran Cerf

Scientific Reports

Large language models can infer personality from free-form user interactions

Heinrich Peters, Moran Cerf, Sandra Matz

arXiv

Biometrics and neuroscience research in business and management

Luiz Moutinho, Moran Cerf

De Gruyter

Using biometrics in healthcare management and diagnostics

Moran Cerf, Uriel Appel

In: Biometrics and Neuroscience Research in Business and Management

Using neuroscience and biometrics in individuals and organizations

Moran Cerf

In: Biometrics and Neuroscience Research in Business and Management

The human affair with data, the challenges it creates, ways to solve these challenges, and future outlook

Moran Cerf

In: Biometrics and Neuroscience Research in Business and Management

Using sensory substitutions to make better business decisions (or how sensory devices connected to our body can help us outperform AI and common data analytics)

Moran Cerf, Miguel Brendl

In: Biometrics and Neuroscience Research in Business and Management

The future of neuroscience and biometrics in business

Luiz Moutinho, Moran Cerf

In: Biometrics and Neuroscience Research in Business and Management

On the ways by which AI can revolutionize the usage of biometrics in business

Moran Cerf

In: Biometrics and Neuroscience Research in Business and Management

If you worry about humanity, you should be more scared of humans than of AI

Moran Cerf, Adam Waytz

Bulletin of the Atomic Scientists

Participating in a climate prediction market increases concern about global warming

Moran Cerf, Sandra Matz, Malcolm Maciver

Nature Climate Change

How many times do you need to view content before it is registered in your memory

Moran Cerf

Advances in Consumer Research

Sensory substitution can improve decision-making

Heinrich Peters, Sandra Matz, Moran Cerf

Computers in Human Behavior

Dream marketing: A method for marketing communication during sleep and dreams

Moran Cerf

Social Science Research Network ('SSRN')

Participating in a climate futures market increases support for costly climate policies

Moran Cerf, Sandra Matz, Malcolm Maciver

Nature Climate Change

Evaluation of accuracy and consistency of the X-Trodes system

Moran Cerf

ClinicalTrials.gov Identifier: NCT05722639

What makes people happy? Decoupling the experiential-material continuum

Kristen Duke, Wendy Liu, Evan Weingarten, Rebecca W. Hamilton, On Amir, Gil Appel, Moran Cerf, Joseph K. Goodman, Andrea C. Morales, Ed O’Brien, Jordi Quoidbach, Monic Sun

Journal of Consumer Psychology

Best Paper Award · JCP 2026

Brain-computer interface using neural network and temporal-spectral features

Gan Wang, Moran Cerf

Frontiers in Neuroinformatics

Personality similarity predicts synchronous neural responses in fMRI and EEG data

Sandra Matz, Ryan Hyon, Elisa C. Baek, Carolyn Parkinson, Moran Cerf

Scientific Reports

The psychology of technology: Where the future might take us

Moran Cerf, Sandra Matz

In: Psychology of Technology

Brain-computer interface using temporal-spectral features and neural network classifier

Gan Wang, Moran Cerf

TechRxiv

Single neuron evidence of inattentional blindness in humans

Brandon Freiberg, Moran Cerf

Neuropsychologia

Applying biometrics to the development of digital content

Adam L. Hall, Stephen Kenton, Joseph Van Harken, Moran Cerf

United States Patent

Simultaneous learning of perceptual ambiguity and expected value estimates alter preferences, discrimination performance, and choice

Si Ma, Moran Cerf

Social Science Research Network ('SSRN')

Goal-concordant care in the era of advanced stroke therapies

Leonard L. Sokol, Joshua M. Hauser, Hillary D. Lum, Jodi Forlizzi, Moran Cerf, Fan Z. Caprio, Michael J. Young

Journal of Palliative Medicine

Social media perceptions of legacy-making: A qualitative analysis

Leonard L. Sokol, Sarah R. Jordan, Allison J. Applebaum, Joshua M. Hauser, Jodi Forlizzi, Moran Cerf, Hillary D. Lum

Palliative Medicine Reports

Using functional neuroimaging to advance entrepreneurial cognitive research

Sebastiano Massaro, Will Drover, Keith M. Hmieleski, Moran Cerf

Journal of Small Business Management

Meaning and dignity therapies for psycho-neurology in neuropalliative care: A vision for the future

Leonard L. Sokol, Hillary D. Lum, Claire J. Creutzfeldt, David Cella, Jodi Forlizzi, Moran Cerf, Joshua M. Hauser, Benzi M. Kluger

Journal of Palliative Medicine

Founder gender and investor pitch assessments: An fMRI multivariate pattern analysis investigation

Sebastiano Massaro, Will Drover, Moran Cerf

Academy of Management

Using blockchain to improve decision making that benefits the public good

Moran Cerf, Sandra Matz, Aviram Berg

Frontiers in Blockchain

Advance care planning in Parkinson’s disease: Ethical challenges and future directions

Leonard L. Sokol, Michael J. Young, Jack Paparian, Benzi M. Kluger, Hillary D. Lum, Jessica Besbris, Neha Kramer, Anthony E. Lang, Alberto J. Espay, Ornella M. Dubaz, Janis Miyasaki, Daniel D. Matlock, Tanya Simuni, Moran Cerf

Nature Parkinson's Disease

Polar Similars: Using massive mobile dating data to predict synchronization and similarity in dating preferences

Jonathan Levy, Devin Markell, Moran Cerf

Frontier in Psychology

Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study

Scott Shane, Will Drover, David Clingingsmith, Moran Cerf

Journal of Business Venturing

Most Influential Paper · AOM 2020

Risk assessment under perceptual ambiguity and its impact on category learning and decision-making

Rubi Hammer, Moran Cerf

PsyArXiv

Using neuroscience to assess brands

Moran Cerf

In: Branding in a Hyper-Connected World

Solutions to the threats of digital monopolies

Sandra Matz, Guy Rolnik, Moran Cerf

In: Digital Platforms and Concentration

Breathing above the brainstem: Volitional control and attentional modulation in humans

Jose Herrero, Simon Khuvis, Erin Yeagle, Moran Cerf, Ashesh Mehta

Journal of Neurophysiology

Trust the polls? Neural and recall responses provide alternative predictors of political outcomes

Samuel Barnett, Andrés Campero, Ronen Zilberman, Chris Rose, Aaron Robinson, Moran Cerf

Advances in Consumer Research

Consumer neuroscience

Moran Cerf, Manuel Garcia Garcia

MIT Press

Few and far between: Identifying measures of advertising visuals that correlate with neural engagement and sales

Samuel Barnett, Moran Cerf

Advances in Consumer Research

Neuro-entrepreneurship

Will Drover, Sebastiano Massaro, Moran Cerf, Lowell Busenitz

Academy of Management

A ticket for your thoughts: Method for predicting movie trailer recall and future ticket sales using neural similarity among moviegoers

Samuel Barnett, Moran Cerf

Journal of Consumer Research

Foresight

Robert Wolcott, Moran Cerf

Northwestern University Press

Scene-selective coding by single neurons in the human parahippocampal cortex

Florian Mormann, Simon J. Kornblith, Moran Cerf, Matias J. Ison, Alexander Kraskov, Michelle Tran, Simeon Knieling, Rodrigo Quian Quiroga, Christof Koch, Itzhak Fried

Proceedings of the National Academy of Sciences ('PNAS')

Keep it simple, stimuli: Brain-vetted elements of movie trailers predict opening weekend ticket sales

Samuel Barnett, Moran Cerf

Advances in Consumer Research

Epilepsy — eavesdropping on the conversations of rebellious neurons

Moran Cerf, Samuel Barnett

Journal of Neurology and Neurophysiology

The psychology of corporate rights: Perception of corporate versus individual rights to religious liberty, privacy, and free speech

Avital Mentovich, Aziz Huq, Moran Cerf

Journal of Law and Human Behavior

The dark sides of robot social awareness

Guy Hoffman, Moran Cerf

IEEE

Using single-neuron recording in marketing: Opportunities, challenges, and an application to fear enhancement in communications

Moran Cerf, Eric Greenleaf, Tom Meyvis, Vicki G. Morwitz

Journal of Marketing Research

Connecting on movie night? Neural measures of engagement differ by gender

Samuel Barnett, Moran Cerf

Advances in Consumer Research

Method for measuring engagement

Moran Cerf, Samuel Barnett

United States Patent

A psychological perspective on punishing corporate entities

Avital Mentovich, Moran Cerf

Regulating Corporate Criminal Liability

Single neuron studies of the human brain: Probing cognition

Itzhak Fried, Ueli Rutishauser, Moran Cerf, Gabriel Kreiman

MIT Press

Studying thoughts and deliberations using single-neuron recordings in humans

Moran Cerf, Hagar Gelbard-Sagiv, Itzhak Fried

In: Single Neuron Studies of the Human Brain

Data analysis techniques for human microwire recordings: Spike detection and sorting, decoding, relation between units and local field potentials

Ueli Rutishauser, Moran Cerf, Gabriel Kreiman

In: Single Neuron Studies of the Human Brain

The next ten years and beyond.

Gabriel Kreiman, Ueli Rutishauser, Moran Cerf, Itzhak Fried

In: Single Neuron Studies of the Human Brain

Competition and attention in the human brain: Eye-tracking and single neuron recordings in healthy controls and individuals with neurological and psychiatric disorders

Moran Cerf

LAP Lambert Academic Publishing

Evidence for two distinct mechanisms directing gaze in natural scenes

Moran Cerf, Michael Mackay, Christof Koch

Journal of Vision

Brain retractor apparatus for measuring and predicting electrophysiological parameters

Josh Shachar, Thomas Cheb, Leslie Farkas, Winston Wu, Kyle Zimmerman, Moran Cerf, Bruce Marx, David Johnson, Laszlo Farkas

United States Patent

Comparing social attention in autism and amygdala lesions: Effects of stimulus and task condition

Elina Birmingham, Moran Cerf, Ralph Adolphs

Social Neuroscience

A category-specific response to animals in the right human amygdala

Florian Mormann, Julian Dubois, Simon Kornblith, Milica Milosavljevic, Moran Cerf, Matias Ison, Naotsugu Tsuchiya, Alexander Kraskov, Rodrigo Quian Quiroga, Ralph Adolphs, Itzhak Fried, Christof Koch

Nature Neuroscience

Selectivity of pyramidal cells and interneurons in the human medial temporal lobe

Matias Ison, Florian Mormann, Moran Cerf, Christof Koch, Itzhak Fried, Rodrigo Quian Quiroga

Journal of Neurophysiology

Studying consciousness using direct recording from single neurons in the human brain

Moran Cerf, Michael Mackay

In: Characterizing Consciousness: From Cognition to the Clinic

On-line, voluntary control of human temporal lobe neurons

Moran Cerf, Nikhil Thiruvengadam, Florian Mormann, Alexander Kraskov, Rodrigo Quian Quiroga, Christof Koch, Itzhak Fried

Nature

Responses of human medial temporal lobe neurons are modulated by stimulus repetition

Carlos Pedreira, Florian Mormann, Alexander Kraskov, Moran Cerf, Itzhak Fried, Christof Koch, Rodrigo Quian Quiroga

Journal of Neurophysiology

Faces and text attract gaze independent of the task: Experimental data and computer model

Moran Cerf, Paxon Frady, Christof Koch

Journal of Vision

Competition and attention in the human brain. Eye-tracking and single neuron recordings in healthy controls and individuals with neurological and psychiatric disorders

Moran Cerf

Ph.D thesis, California Institute of Technology

Decoding what people see from where they look: Predicting visual stimuli from scanpaths

Moran Cerf, Jonathan Harel, Alex Huth, Wolfgang Einhäuser, Christof Koch

Lecture Notes in Artificial Intelligence ('LNAI')

Latency and selectivity of single neurons indicate hierarchical processing in the human medial temporal lobe

Florian Mormann, Simon Kornblith, Rodrigo Quian Quiroga, Alexander Kraskov, Moran Cerf, Itzhak Fried, Christof Koch

Journal of Neuroscience

What matters is attention not intention: Insights from computational neuroscience

Milica Milosavljevic, Moran Cerf

Journal of Advertising

Distinct roles for eye and head movements in selecting salient image parts during natural exploration

Wolfgang Einhäuser, Frank Schumann, Johannes Vockeroth, Klaus Bartl, Moran Cerf, Jonathan Harel, Erich Schneider, Peter König

Annals of the New York Academy of Sciences

Using semantic content as cues for better scanpath prediction

Moran Cerf, Paxon Frady, Christof Koch

Proceedings of the Symposium on Eye-Tracking Research and Applications

Observers are consistent when rating image conspicuity

Moran Cerf, Dan Cleary, Rob J. Peters, Wolfgang Enhäuser, Christof Koch

Vision Research

Predicting human gaze using low-level saliency combined with face detection

Moran Cerf, Jonathan Harel, Wolfgang Enhäuser, Christof Koch

Neural Information Processing Systems ('NeurIPS')

What is it like to be Beethoven?

Moran Cerf, Avshalom Elitzur

In: Towards a Science of Consciousness

File access and denial of service vulnerabilities in Business Object 'Crystal report'

Moran Cerf, Amichai Shulman

Bugtraq

On the mind-body problem - without the mind

Moran Cerf

Master's thesis, Tel-Aviv University