A SAMPLE OF PUBLIC, NON-ACADEMIC, TALKS
What if we could look inside human brains? - Moran Cerf
View full lesson: http://ed.ted.com/lessons/what-if-we-could-look-inside-human-brains-moran-cerf The brain is what makes us function, yet we understand so little about how it works. We are learning more about the brain by using new technology to monitor epilepsy patients during surgery. Moran Cerf explains the process doctors use to explore the brain further. Lesson by Moran Cerf, animation by Buzzco Associates, inc.
Free won't | Moran Cerf | TEDxAix
Are we indeed making choices volitionally and freely, or can our decisions be predicted before they are accessible to us? In a world where neuroscientists are able to access the depths of our psyche and parse our choices before ‘we’ do, the question of who is this ‘we’ who is speaking on our behalf becomes even more enchanting. In a compelling talk about the current state of neuroscience studies of free will, Professor Moran Cerf addresses questions like: How many people are there inside our head? Can we incept an idea? Is there a way for us to record our dreams? and How can businesses benefit from current neuroscience research when knowledge about our own desires is not always even available to us? Moran Cerf is a professor of Business (Kellogg School of Management) and Neuroscience. His research uses methods from brain research to understand the underlying mechanisms of our psychology. In addition, he is the Alfred P. Sloan professor of screenwriting at the American Film Institute.He works with patients undergoing brain-surgery to study behavior, emotion, decision making and dreams, by directly recording the activity of individual nerve cells using electrodes implanted in their brain. Recently, his focus has been on the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. Prior to his academic career, Dr. Cerf spent nearly a decade in industry, holding managerial and development positions in computers security, pharmaceutical, telecom, Fashion, software development, and innovations development. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Human 2.0 | Moran Cerf | TEDxAix
What will Human 2.0 look like? Can we enhance our bodies and mind through technologies? Moran Cerf is a professor of neuroscience (department of neurosurgery, LIJ) and business (Kellogg School of Management).His research uses methods from neuroscience to understand the underlying mechanisms of our psychology. He works with patients undergoing brain-surgery to study behavior, emotion, decision making and dreams, by directly recording the activity of individual nerve cells using electrodes implanted in their brain. Recently, his focus has been on the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. Prior to his academic career, Dr. Cerf spent nearly a decade in industry, holding managerial and development positions in computers security, pharmaceutical, telecom, Fashion, software development, and innovations development. Moran has had additional short-lived careers as a furniture-designer, a pilot, a radio host, and a filmmaker. He participates regularly in story-telling competition Additionally, Dr. Cerf is the Alfred P. Sloan professor at the American Film Institute (AFI), where he teaches an annual screenwriting class on science in films. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
How our Brain Tells us What is Engaging | Moran Cerf | TEDxChicago
Moran Cerf is interested in what makes you interested. As a neuroscientist and business professor, he and his team have uncovered new ways to maximize audience engagement—by understanding how our brains behave and sync up when digesting interesting content. It’s a neurological finding that could change the way we communicate, from education to politics. Moran Cerf is a professor of neuroscience and business (Kellogg), and a Sloan screenwriting Professor (American Film Institute). Prior, he worked as a hacker and cybersecurity expert. His hacking background led him to investigate the brain using unique methods. Notably, working with patients undergoing brain-surgery to study behavior, emotion, decisions and dreams. In addition to his academic career, professor Cerf is a science consultant for Hollywood films and TV. Recently, he was named one of the "40 leading professors below 40”. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
How to control your own reality with your mind. | Moran Cerf | TEDxNaperville
Science-fiction movies are full of stories about people who gained more access to their brains and increased their abilities, but can those become a reality? In this talk, Professor Moran Cerf explains how recently neuroscience research can be used to expand our control over our brain and allow us to bend reality to shape our perception. Dr. Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern university. His research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior, emotion, decision making, and dreams. His works address questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?", and "Which brain mechanisms determine if we find content engaging?" Dr. Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern university. His research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior, emotion, decision making, and dreams. His works address questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?", and "Which brain mechanisms determine if we find content engaging?" This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Can you trust your own brain? | Moran Cerf | TEDxPorto
When it comes to new information, people tend to be skeptical and apply critical thinking in deciding what information to believe, who to trust, and what to let into our mind. But what about things that are already in there? Can we fully trust your own brain? How do we know that whatever got in there was inserted by us? In this talk Prof. Moran Cerf, a former hacker and a Prof. of neuroscience and business, will show us that we "shouldn’t believe everything we think” and trust our own mind. He will tell us how we can solve that and what things might change how we think and allow us to have a better sense of a true reality. Neuroscientist and business professor at the Kellogg School of Management and the neuroscience program at Northwestern university. Member of the institute on complex systems. Helps individuals and businesses harness the current knowledge of the brain to improve thinking and understanding of customers and business decisions. His academic research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decision making and dreams. Recently, his research has addressed questions pertaining to the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. Studies patients undergoing brain-surgery by recording the activity of individual nerve cells using electrodes implanted in the patient's brain. Holds a Ph.D in neuroscience from Caltech, an MA in Philosophy and a B.Sc in Physics from Tel-Aviv University. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Creating a live consciousness from the stage. | Moran Cerf | TEDxNaperville
Curious about how AI is learning to think and act on its own? Neuroscientist Moran Cerf leads an experiment where a live consciousness is created by the audience. Dr. Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern university. His research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior, emotion, decision making, and dreams. His works address questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?", and "Which brain mechanisms determine if we find content engaging?" Dr. Cerf holds a Ph.D. in neuroscience from Caltech, an MA in Philosophy, and a B.Sc in Physics from Tel-Aviv University. He holds multiple patents and his works have been published in wide-circulation academic journals, as well as popular science journals. Additionally, his work has been portrayed in numerous media and cultural outlets such as CNN, BBC, Bloomberg, NPR, Time, MSNBC, and dozens of others. He was recently named one of the "40 leading professors below 40". This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Decoding Thoughts and Dreams Using In-Brain Electrodes | Moran Cerf | Talks at Google
Moran Cerf describes his lab's work studying the brains of humans using unique tools to eavesdrop on the activity of individual cells of patients undergoing brain surgery while they are awake and behaving. He discusses how the work sheds light on the ways our brain processes information, and reflects on what it tells us about how we create the complex narrative we call 'us'.
How to Bend Reality to Your Will and Become Unstoppable | Moran Cerf on Impact Theory
From robbing banks to earning a PhD in neuroscience, former hacker Moran Cerf has unique perspective on what makes people tick. In this episode of Impact Theory with Tom Bilyeu, Moran explains the brain science of how self-narrative determines our reality. Moran is a fascinating blend of a wide variety of disciplines, and this diversity has led him to explore some promising, albeit nontraditional ways of investigating the brain, namely cracking open the skull and peering inside whilst the person is still living. His discoveries have made him a much sought after speaker and leading thinker who's influencing academia and business in equal measure. His innovative theories about the brain have been published in Nature, the highest-ranking journal in the world, and he consults regularly for hit shows such as Mr. Robot and Limitless. His education is a wondrous grab bag of joy and includes a PhD in neuroscience from Caltech and both an MA in philosophy and a BSc in physics from Tel Aviv University. He's a visiting faculty member at MIT's Media Lab, and was named one of the 40 leading professors under 40. Moran is the Alfred P. Sloan professor at the American Film Institute where he teaches a screenwriting course on science and film. He holds multiple patents and is a multi-timed national storytelling champion whose talks have garnered him millions of views. He is the professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at the Northwestern university. In this episode, Moran and Tom investigate the hidden powers of the brain and how they can be harnessed to achieve greatness. SHOW NOTES [2:35] Moran recalls the four times that he physically robbed a bank. [7:40] Moran discusses why we don’t actually make our own decisions. [12:17] Tom and Moran talk about the multiple puppeteers in our brains. [16:07] Moran expounds on how to move past the point of giving up. [20:48] Moran admits how making a big mistake changed his life. [26:56] Tom and Moran talk about how you can rewrite your past. [31:31] Moran describes how you can get more motivation. [35:48] Moran shares how you can literally change overnight. [42:10] Tom and Moran talk about how to use self-deception as a tool to push forward. MENTIONED IN THIS EPISODE [4:00] British molecular biologist, biophysicist, and neuroscientist Francis Crick, who co-discovered the structure of the DNA molecule - http://bit.ly/2ixGwB3 [21:55] Neuroscientist Yukiyasu Kamitani - http://bit.ly/2iWyGBQ [23:50] Limitless TV series - http://bit.ly/2jwRbQz [25:41] The brain substance Myelin - http://bit.ly/2jmYoP5 [39:33] Galileo Galilei - http://bit.ly/2icifTk [53:59] Moran story on The Moth, one of the 10 most popular Moth Stories of all time: http://bit.ly/2jwKApn [52:31] www.morancerf.com FOLLOW TOM BILYEU TWITTER: http://bit.ly/2iyjY5P INSTAGRAM: http://bit.ly/2j7vqX8 FACEBOOK: http://bit.ly/2hPStWo SHOP: https://shop.impacttheory.com/ FACEBOOK GROUP: https://www.facebook.com/groups/impacttheoryleague TOM BILYEU READING LIST: http://impacttheory.com/reading-list/ FOLLOW IMPACT THEORY TWITTER: http://bit.ly/2iC5lN3 INSTAGRAM: http://bit.ly/2hPSGJa FACEBOOK: http://bit.ly/2iystOf TO GET THE EPISODES EARLY CHECK US OUT ON PODCAST iTUNES - http://apple.co/2icO5wz STITCHER - http://bit.ly/2iWX4FB IMPACT THEORY MERCHANDISE: Check out Impact Theory's Merch Shop: http://bit.ly/ImpactTheoryShop
On Relationships and Sex
Moran Cerf: Hacking the brain
Moran Cerf is a neuroscientist who has shown how to project patients' thoughts onto a screen in front of their eyes by implanting electrodes deep inside their brains and reading the activity of cells. Oh, and he used to rob banks. "There are at least two people inside our mind."
Whitney Cummings + Moran Cerf: The Future of The Female Brain
Does gender influence the way you think about the future? In a lively interactive session, neuroscientist Moran Cerf enlists comedian Whitney Cummings to help test some assumptions that gender substantively influences the way we think about the things that matter—in particular our outlook on the future. Whitney Cummings’s new film and directorial debut, The Female Brain, was released in February. Learn More: http://rubinmuseum.org/events/event/future-brainwave-whitney-cummings-moran-cerf Brainwave is supported in part by public funds from the New York City Department of Cultural Affairs in partnership with the City Council. About the Rubin: The Rubin Museum of Art is a dynamic environment that stimulates learning, promotes understanding, and inspires personal connections to the ideas, cultures, and art of Himalayan regions. #TheFutureisFluid #RubinMuseum
Giancarlo Esposito and Moran Cerf debate on 'meditation'
A discussion held as part of the Rubin Museum 'Brainwave' series. From the Rubin Museum's site: "Film and television actor Giancarlo Esposito, known for his roles in films such as 'Do the Right Thing', 'The Usual Suspects', and 'King of New York', and his portrayal of drug kingpin Gustavo “Gus” Fring on the AMC series 'Breaking Bad', shares how meditation has transformed his personal life and informed his acting technique in a conversation with neuroscientist Professor Moran Cerf.
How to Change Yourself Using Lucid Dreaming - Dr. Moran Cerf
Moran Cerf is a PhD neuroscientist, business professor at Kellogg School of Management, and co-founder of Think-A-Like and B-Cube. He has made much of his research accessible to the general public via his public talks at PopTech, TED, TEDx, Google Zeitgeist, DLD and other venues, gathering millions of views and a large following. He also acts as a consultant to various Hollywood films and TV shows, such as CBS' “Bull” and “Limitless”, USA Network's “Falling Water”, and more. In our conversation, we talk about learning while we sleep, how to lucid dream, extending our lifespan using modern research, and we go deep into the ethics and philosophy of longevity and its impacts on the economy, legislation, and more. Learn more about Moran here: https://www.morancerf.com/ Enjoy! Subscribe to the podcast: https://buff.ly/2PycRL1 Read a Book a Week - it's free: https://pulsing.com #neuroscience #impacttheory #tombilyeu ✔ Subscribe on YouTube: http://bit.ly/38bZNAY ✔ Subscribe on Apple Podcast: https://buff.ly/2PycRL1 ✔ Subscribe on Spotify: https://bit.ly/growth-minds ✔ Subscribe on Google Podcast: https://buff.ly/2tua5hb Connect with Sean ► Follow on Instagram: http://www.instagram.com/heyseankim ► Follow on Twitter: http://www.twitter.com/heyseankim ► Like on Facebook: http://www.facebook.com/seankim Sean is an entrepreneur, investor, and host of Growth Minds. He is currently the CEO of Rype, the world's leading platform to learn languages online, a Columnist at Inc. Magazine, and contributor for The Huffington Post, Fast Company, Entrepreneur Magazine, TIME Magazine, The Next Web, and more.
How Our Brains Could Teach Us to Fly
In this mind-blowing Talk, neuroscientist and Northwestern University professor Moran Cerf explains how the brain works—including how easy it is for your brain to fool you. Moving on to what may be possible if the full potential of brains is released, Cerf expounds on new research and technologies you’ll be thinking (and talking) about for years to come—like how your brain could teach you how to fly.
Hacking the Brain - From Stimulus to Action (Moran Cerf) | DLDwomen 13
How mentally flexible are we? Where are the limits of emotional plasticity? The neuroscientist will show if people can change their emotional responses and to what extent our brain really influences our behavior. DLD (Digital-Life-Design) is a global network on innovation, digitization, science and culture which connects business, creative and social leaders, opinion-formers and influencers for crossover conversation and inspiration. Visit our Website: http://www.dld-conference.com/ Follow us on Twitter: https://twitter.com/DLDConference Check our Facebook: https://www.facebook.com/DLDconference
Moran Cerf on Hacking Humans with Neuroscience
How does the brain create meaningful stories from the input of the senses? Can you trust your own mind? Computer hacker and neuroscientist Professor Moran Cerf explores how the connections between his two careers help him speak the language of the brain and hack the human mind. Don't trust everything you think...
The Ultimate Virtual Reality: the Simulated World Our Brain Generates for Us - Moran Cerf, at USI
Information and subscription on http://www.usievents.com We believe we experience reality as it is. However, recent evidence from neuroscience suggests that our senses are reflecting only partially the world around us. More so, every night when we fall asleep our brain engages in the ultimate virtual reality experience - our dreams. How does our brain know truth from fiction and can we harness our brain's strengths to experience reality as it is. Lire le compte-rendu sur notre blog : http://bit.ly/2xkpYDs Follow USI on Twitter: https://twitter.com/USIEvents Follow USI on LinkedIn: http://linkd.in/13Ls21Y Subscribe to our channel: http://bit.ly/19sPpSp
The Moth Presents Moran Cerf: When In Rome
A chronically late man finally makes his flight. French-Israeli Moran Cerf is a neuroscientist at the California Institute of Technology ('Caltech') and the departments of neurosurgery at UCLA and NYU, studying memories and emotions using electrodes implanted deep inside the brains of patients undergoing neurosurgery. Prior to his career in opening and studying brains, Moran used to work as a hacker in various security companies, breaking into banks and financial institutes to make a living. Moran has been involved with the Moth for several years, as a 7-times StorySLAM champion and the Los Angeles GrandSLAM champion, as well as with the MothSHOP Community Education Program. With a short-lived career as a pilot, a radio host, an inventor, a filmmaker and a furniture designer, Moran is still seeking his true passion in life, while actively trying to avoid Kryptonite.
Moran Cerf - Prof. of Neuroscience and Business, Kellogg School of Management | Webit.Festival 2016
http://bit.ly/webit-festival - Webit.Festival Europe Photos: https://www.flickr.com/photos/webit-events/albums/72157667503146026 Webit.Festival Europe 2016 is part of the Global Webit Series including: Webit.India, New Delhi Webit.APAC, Singapore Webit.EMEA, Istanbul Webit.MENA, Dubai The largest ever Webit event was the Global Webit Congress bringing together 10 000 attendees from 110 countries. Webit events are built on 3 pillars - Enterprise, Policy and Startups. Joining Webit you will meet all major enterprise leaders along with startup founders, investors, scientists and policy makers. Website: http://www.webitcongress.com Facebook: http://www.facebook.com/webitexpo/ Twitter: http://www.twitter.com/webitcongress Linkedin: https://www.linkedin.com/groups/1888288 Webit.Festival Europe 2019: https://www.webit.org/festival/2019/
Moran Cerf of Northwestern University On Neuroscience and Marketing | Velocitize Talks
Neuroscience is able to predict behavior and guide marketers into the future, says Moran Cerf, professor of neuroscience and business at the Kellogg School of Business at Northwestern University. Focus groups have failed marketers, and “companies have realized asking customers questions is not the way to know what they want,” Cerf told Velocitize Talks.
Hacking the Consumer's Brain | Moran Cerf | DMEXCO18
Moran Cerf, Neuroscience & Business, Kellogg School | Hacking the Consumer's Brain | Experience Stage | September 12, 2018 | 13:20 - 13:40 Categories: Future | Health How neuroscience 1) changes the way marketing research can be done 2) offers us ways to learn about the consumer experiences, desires, thought process, purchasing decision stream, values and likelihood to engage with products, 3) can be leveraged to replace traditional analytics methods and yield new understandings. Specifically, given that neuroscience is advancing in giving us the ability to predict the choice of an individual and even alter the behavior by interfering prior to the choice execution we will demonstrate where marketing research is heading when it comes to learning about our customers beyond what they can tell about themselves from surveys and panels - which some suggest is the future of marketing research. More about Future: https://dmexco.com/stories/stories_categories/future#stories
Moran Cerf: How to Innovate Business With Neuroscience | Business Day 2020
Discover more content on http://www.newmedia.ufm.edu Moran Cerf shared three ideas with neuroscience that will shape how we do business in the next ten years and why embracing these technologies earlier can be a benefit in each particular industry. Cerf explained how companies are getting more interested in the use of neuroscience to understand the brain of the consumers, but also to hire and build teams, create better content, and to understand themselves. "Asking questions or observing behaviors gives you a fraction of reality but not the whole story… but if you look at the brain you can see what people want, what triggers people, what will change their mind…” — Moran Cerf Moran pointed out that the available research focuses on having a better look at the brain to help people make decisions more efficiently, improve marketing strategies, management, and interacting with people effectively. He then presented the three ideas that will change the way marketing and business work if they become a reality in the future. 1. Sensory addition 2. Harness technology back for humans 3. Access and writing into dreams "The world of neuroscience and business is dominated by two industries in the US, tech industry and the entertainment industry.” — Moran Cerf These ideas require people to believe in them and to help make the research process more accessible to others. Moran Cerf invites the audience to reflect on changing the paradigm to accept the use of neuroscience to understand ourselves in a new way and embrace new opportunities for innovation and creativity. Organized by: Facultad de Ciencias Económicas https://fce.ufm.edu/ A production by New Media UFM http://newmedia.ufm.edu Follow us on social media Facebook @ufmvideos Twitter @newmediaufm Facebook @FCEUFM Twitter @FCEUFM
B2B Growth Podcast Episode 3: How to Leverage Neuromarketing to Improve Your Business
In the final episode of our three part neuromarketing series on B2B Growth, we discuss how to leverage neuromarketing to improve your business. Last episode, I was joined by Dr. Ming Hsu and Dr. Uma Karmarkar to discuss why neuromarketing matters in B2B. In the final episode of the series, I'm joined by Dr. Moran Cerf, neuroscientist and associate professor at the Kellogg School of Management and the neuroscience program at Northwestern University. He's also the founder of ThinkAlike Laboratories, a neuromarketing firm which applies neuroscience research to better connect advertisers and consumers. We close out this series by discussing how to leverage neuromarketing in the modern age to improve business performance.
Thought projection by neurons in the human brain
A team from California have shown that it's possible to control images on a screen using just the power of thought. Working with patients who had electrodes implanted for surgery, they fed signals from the patient's brains into a computer, and then watched as they learnt how to use these signals to fade in an image of Marilyn Monroe, or fade out Michael Jackson. Read the original research paper here: http://www.nature.com/nature/journal/v467/n7319/full/nature09510.html